SEO Basics :
Here you will find optimization guide for a particular website or blog. I have collected lots of information from google support and other forums and manipulated them for easy understanding.
What is Search engine optimization ?
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. Mainly optimization is required to gain traffic towards your site. organic search result is an actual result displayed by google (what peoples are actually looking for) and others are ads displayed as google adwords.
How to optimize your post, page and website?
Create good, unique and accurate post/page title.
Your title tells the search engines “what your particular post/page is about”.Avoid choosing a title that has no relation to the content on the page.Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.Avoid using a single title tag across all of your site’s pages or a large group of pages.Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result.Avoid using extremely lengthy titles that are unhelpful to users.
Make use of the meta tag “Description”.
A page’s description meta tag gives Google and other search
engines a summary of what the page is about . Whereas a
page’s title may be a few words or a phrase, a page’s description meta
tag might be a sentence or two or a short paragraph. Google
Webmaster Tools provides a handy content analysis section that’ll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for<title> tags). Like the <title> tag, the description meta tag is placed within the <head> tag of your HTML document.
Write a meta description that would both inform and interest users if they saw your description meta tag as a snippet in a search result and avoid writing a description meta tag that has no relation to the content on the page using generic descriptions like “This is a web page” or “Page about something”, filling the description with only keywords and copying and pasting the entire content of the document into the description meta tag.
Try to give different description meta tag for each page which helps both users and Google, especially in searches where users may bring up multiple pages on your domain.Avoid using a single description meta tag across all of your site’s pages or a large group of pages.
Improve the structure of your URLs.
Creating descriptive categories and filenames for the documents on
your website can not only help you keep your site better organized,
but it could also lead to better crawling of your documents by
search engines. Also, it can create easier, “friendlier” URLs for those
that want to link to your content. Visitors may be intimidated by
extremely long and cryptic URLs that contain few recognizable words.remember that the URL to a document is displayed as part of a search result in Google, below the document’s title and snippet.URLs with words that are relevant to your site’s content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them.Avoid using lengthy URLs with unnecessary parameters and session IDs, choosing generic page names like “page1.html” and using excessive keywords.
Provide only one version of a URL .
To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL
in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant
URL is a good solution for this. You may also use canonical URL or use the rel=”canonical” link element if you cannot redirect.
Make your site easier to navigate.
The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important.
Although Google’s search results are provided at a page level, Google
also likes to have a sense of what role a page plays in the bigger
picture of the site.Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. rootpage -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?
Ensure more convenience for users by using ‘breadcrumb lists’. A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page.
Leave chance to change URL in future.
Consider what happens when a user removes part of your URL –
Some users might navigate your site in odd ways, and you should
anticipate this. For example, instead of using the breadcrumb links
on the page, a user might drop off a part of the URL in the hopes
of finding more general content. it give the user a 404 (“page not found” error)?.
Prepare two sitemaps: one for users, one for search engines.
A site map (lower-case) is a simple page on your site that displays the
structure of your website, and usually consists of a hierarchical listing
of the pages on your site. Visitors may visit this page if they are
having problems finding pages on your site. While search engines
will also visit this page, getting good crawl coverage of the pages on
your site, it’s mainly aimed at human visitors.
An XML Sitemap (upper-case) file, which you can submit through
Google’s Webmaster Tools, makes it easier for Google to discover
the pages on your site.
Use mostly text for navigation.
Site map page on your site.
A simple site map page with links to all of the pages or the most important pages (if you have hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps ensure that search engines discover the pages on your site.
Create an HTML site map that simply lists pages without organizing them, for example by subject and keep updating it.
Have a useful 404 page
Users will occasionally come to a page that doesn’t exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user’s experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. Google
provides a 404 widget that you can embed in your 404 page to automatically populate it with many useful features. You can also use Google Webmaster Tools to find the sources of URLs causing “not